Gerald Schwartz School of Business 2023 Marketing Innovation Speaker Series

, to
SCHW 110

Customers Build Brands: The Role of a Strategic Brand

Introduction to the Speaker Series

• Sue Oland - Good People Business Consulting Inc., Schwartz Marketing Executive-in-Residence.


• Ashley Delaney, Loyal Brand Co.
Previous organizations: Extreme, Cossette, Empire Theatres, NSLC, NS Power.

Using well-known and local brands, this session will discuss how organizations build brands and the importance of the customer.

Topics explored will include:

o Business and brand strategy.
o The Customer.
o Content Strategy.
o Social Media and AI.