PhD (University of Liverpool), MBA (Lake Superior State University), BA (Laurentian University)

Dr. Denton Anthony is currently a tenured associate professor of marketing and Chair of the Department of Marketing and Enterprise Systems at the Gerald Schwartz School of Business, St. Francis Xavier University in Antigonish Nova Scotia. Dr. Anthony holds a PhD (Marketing) from the University of Liverpool in England, an MBA from Lake Superior State University in Michigan, and an honours undergraduate degree in Law and Justice from Laurentian University in Sudbury Ontario.

Dr. Anthony teaches IMC, professional selling, and brand management in the Schwartz School of Business. Dr. Anthony’s research is centered on the co-creation of consumer value from the customer’s perspective and how value is created from organizational offerings, more specifically in the empirical context of customer loyalty programs. To date his research has made both empirical and theoretical contributions to the new Service-Dominant-logic of marketing. Dr. Anthony has also conducted research in pedagogical areas.

Outside of the lecture hall Dr. Anthony can be found on the basketball court or soccer pitch. Denton has been a member of the X-Men basketball program as an Assistant coach and Academic advisor since 2004. Denton has coached several provincial basketball teams over the years, included the 2022 U18 Nova Scotia Boys bronze medal winning Canada Games team.